At Midly, we started with a simple mission: streamline the contract process for businesses. But as we delved deeper into the world of contract management, we realized that to make the most meaningful impact, we had to focus on exactly who we were serving. Identifying our Ideal Customer Profile (ICP) has been one of the most important steps in refining our product, and here’s how we did it.
The Challenge: Too Broad a Vision
Like many startups, we began with a broad vision: make contracts easier for everyone. But we quickly realized that “everyone” wasn’t a practical target. Contracts are a necessary part of many industries, but the specific pain points vary from sector to sector. We needed to drill down to a more focused group who shared common challenges.
The Process: Conversations and Data
Our team began by engaging in deep discussions with industry experts, potential users, and our own developers to understand the primary roadblocks in the contract process. We analyzed the feedback and asked critical questions:
Who is most impacted by delays in contract management?
Which teams are most eager for a solution that allows them to move faster?
What industries value speed and efficiency over the intricate nuances of legal oversight?
The data pointed to one group: sales teams. These are the people on the front lines, tasked with driving revenue and closing deals. Yet, they are often stalled by a slow contract process—an area that traditionally falls outside their expertise and control.
Identifying Our ICP
With this information, we zeroed in on our ICP: sales-driven teams in fast-moving industries like technology, telecommunications, and consulting. These teams are responsible for generating revenue, and every delay in the contract process can mean a missed opportunity.
For them, contracts aren’t just administrative tasks; they’re revenue drivers that need to be completed as quickly and efficiently as possible. The pain point was clear—long negotiation cycles, slow legal reviews, and complicated processes that kept deals in limbo. Midly was designed to solve that.
Who Midly Serves Today
Now, Midly is focused on empowering sales teams to take control of the contract process. We offer intuitive workflows that allow these teams to reduce the time spent on contract negotiations without compromising on quality or compliance. Midly integrates seamlessly with their sales processes, enabling them to close deals faster, move contracts through approvals more efficiently, and ultimately drive more revenue.
How We’re Making a Difference
Midly provides a toolkit for sales teams and business leaders who are eager to break free from the bottlenecks of traditional contract management. By offering simple, customizable contract templates and reducing the need for endless back-and-forths with legal departments, we’re cutting out the administrative overhead that slows deals down.
Our solution empowers sales teams to focus on what they do best—closing deals—while maintaining visibility and control over the contract process. We’ve seen first-hand how this shift can shorten deal cycles, improve client relationships, and boost bottom lines.
Looking Ahead
As we continue to refine our solution, we’re committed to serving the teams that need it most. We believe that by keeping contracts simple, sales teams can focus on what matters: closing deals, driving revenue, and growing their businesses.
If you’re interested in learning more about how Midly can help streamline your contract process, contact us at info@midly.ai for more information.
